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Managing cultural differences : strategies for competitive advantage

Hoecklin

Managing cultural differences : strategies for competitive advantage / Lisa Hoecklin. - Wokingham, England Addison-Wesley 1995. - ix, 158p. ill. 25cm - The EIU series .

Includes bibliographical references and index

ISBN: 0201427702

Subjects--Topical Terms:
Competition, International--Case studies
Intercultural communication--Case studies
International business enterprises--Management--Social aspects

Dewey Class. No.: 658.049 HOE 1995

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