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Strategic business marketing

Chisnall, Peter

Strategic business marketing / Peter Chisnall. - 3rd ed. - New York Prentice Hall 1995. - xi, 506p. ill. 24cm

Includes bibliographical references and index

ISBN: 0132033658

Subjects--Topical Terms:
Marketing--Planning
Strategic planning

Dewey Class. No.: 658.8 CHI 1995

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