Marketing management : integrating theory and practice
Proctor, Tony
Marketing management : integrating theory and practice / Tony Proctor. - London International Thompson Business Press 1996. - xxvi, 258p ill 25cm
Includes index
0412623501
Marketing
658.8 PRO 1996
Marketing management : integrating theory and practice / Tony Proctor. - London International Thompson Business Press 1996. - xxvi, 258p ill 25cm
Includes index
0412623501
Marketing
658.8 PRO 1996