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Marketing

Evans, Joel R.

Marketing / Joel R. Evans and Barry Berman. - 7th ed.. - Upper Saddle River, New Jersey Prentice Hall 1997. - xxxii, 784p. ill. (some col.) 29cm

Includes bibliographical references and index

ISBN: 0132426110

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 EVA 1997

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