The marketing plan
Cohen
The marketing plan / William A. Cohen. - 2nd ed.. - New York John Wiley & Sons 1998. - x, 341p. ill. 28cm
Includes indexes
0471180335
Marketing--Management
658.802 COH 1998
The marketing plan / William A. Cohen. - 2nd ed.. - New York John Wiley & Sons 1998. - x, 341p. ill. 28cm
Includes indexes
0471180335
Marketing--Management
658.802 COH 1998