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Total quality in marketing

Johnson

Total quality in marketing / William C. Johnson and Richard J. Chvala. - Delray Beach, Florida St. Lucie Press 1996. - xix, 276p. ill. 24cm

Includes indexes

ISBN: 1884015131

Subjects--Topical Terms:
Marketing--Management

Dewey Class. No.: 658.8 JOH 1996

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