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Essentials of services marketing

Hoffmann, K. Douglas

Essentials of services marketing / K. Douglas Hoffmann and John E. G. Bateson. - Fort Worth The Dryden Press 1997. - xxi, 505p. ill. 24cm

Includes index

ISBN: 0030152178

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 HOF 1997

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