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Services marketing

Lovelock, Christopher H.

Services marketing / Christopher H. Lovelock. - 3rd ed.. - New Jersey Prentice Hall 1996. - xii, 660p. ill. 23cm

Includes bibliographical references and index

ISBN: 0134558413

Subjects--Topical Terms:
Professions--Marketing
Service industries--Marketing

Dewey Class. No.: 658.8 LOV 1996

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