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The strategy and tactics of pricing : a guide to profitable decision making

Nagle

The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle, Reed K. Holden. - 3rd ed.. - New Jersey Prentice Hall 1995. - xiv, 409p. ill. 24cm

Includes bibliographical references and index

ISBN: 0136690602

Subjects--Topical Terms:
Marketing--Decision making
Pricing

Dewey Class. No.: 658.816 NAG 1995

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