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Marketing research : a problem-solving approach

Sudman

Marketing research : a problem-solving approach / Seymour Sudman, Edward Blair. - Boston McGraw Hill 1998. - xli, 737p. ill. 27cm 1 disket (3 1/2in.)

Includes bibliographical references and index

ISBN: 0079136702

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 SUD 1998

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