Marketing management and information technology
Fletcher
Marketing management and information technology / Keith Fletcher. - London Prentice Hall 1993. - xviii, 404p. ill. 24cm
Includes bibliographical references and index
0131844822
Information technology--Management
Marketing
Marketing--Management
658.83 FLE 1995
Marketing management and information technology / Keith Fletcher. - London Prentice Hall 1993. - xviii, 404p. ill. 24cm
Includes bibliographical references and index
0131844822
Information technology--Management
Marketing
Marketing--Management
658.83 FLE 1995