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International marketing strategy : contemporary readings

Doole

International marketing strategy : contemporary readings / Isobel Doole and Robin Lowe. - London International Thompson Business Press 1997. - xv, 400p. 24cm

Includes bibliographical references and index

ISBN: 041514454X

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.848 DOO 1997

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