All consumers are not created equal : the differential marketing strategy for brand loyalty and profits

Hallberg

All consumers are not created equal : the differential marketing strategy for brand loyalty and profits / Garth Hallberg. - New York John Wiley & Sons 1995. - xiv, 320p. ill. 25cm

Includes bibliographical references and index

0471120049


Database marketing
Direct marketing--Data processing

658.84 HAL 1995