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Marketing strategy : relationships, offerings, timing, and resource allocation

Sudharshan, Devanthan

Marketing strategy : relationships, offerings, timing, and resource allocation / D. Sudharshan. - Englewood Cliff, New Jersey Prentice Hall 1995. - xvii, 446p ill 24cm

Includes index

ISBN: 0024182648

Subjects--Topical Terms:
Competition
Marketing--Management
Strategic planning

Dewey Class. No.: 658.8 SUD 1995

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