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The next step in database marketing : consumer guided marketing

Shaver

The next step in database marketing : consumer guided marketing / Dick Shaver. - New York John Wiley & Sons 1996. - xiv, 482p. ill. 24cm

Includes bibliographical references and index

ISBN: 0471133590

Subjects--Topical Terms:
Direct marketing

Dewey Class. No.: 658.84 SHA 1996

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