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European casebook on principles of marketing

European casebook on principles of marketing / edited by Jim Saker and Gareth Smith. - London Prentice Hall 1997. - xiv, 258p. ill. 24cm - European casebook series in management .

ISBN: 0132276534

Subjects--Topical Terms:
Marketing--Case studies--Europe

Dewey Class. No.: 658.80094 EUR 1997

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