Consumer psychology for marketing
Foxall, Gordon R.
Consumer psychology for marketing / Gordon R. Foxall and Ronald E. Goldsmith. - London Routledge 199. - vii, 243p. ill. 24cm
Includes bibliographical references and index
0415046742
Consumer behaviour
Marketing--Psychological aspects
658.8 FOX 1994
Consumer psychology for marketing / Gordon R. Foxall and Ronald E. Goldsmith. - London Routledge 199. - vii, 243p. ill. 24cm
Includes bibliographical references and index
0415046742
Consumer behaviour
Marketing--Psychological aspects
658.8 FOX 1994