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International marketing strategy : analysis, development and implementation

Phillips, Chris

International marketing strategy : analysis, development and implementation / Chris Phillips, Isobel Doole and Robin Lowe. - London International Thomson Publishing 1994. - xvii, 508p. ill. 24cm

Includes bibliographical references and index

ISBN: 0415089859

Subjects--Topical Terms:
Export marketing
Export marketing--Management--Case studies

Dewey Class. No.: 658.8 PHI 1994

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