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Kleppner's advertising procedure

Russell

Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane. - 13th ed.. - New Jersey 1996 - xviii, 799p. 27cm

Includes bibliographical references and index

ISBN: 0133488306

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 RUS 1996

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