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No-nonsense marketing : 101 practical ways to win and keep customers

Prushan, Victor H

No-nonsense marketing : 101 practical ways to win and keep customers / Victor H. Prushan. - New York John Wiley & Sons 1997. - xviii, 282p. 22cm

Includes index

ISBN: 0471157074

Subjects--Topical Terms:
Competition
Customer services
Marketing--Management
Strategic planning

Dewey Class. No.: 658.8 PRU 1997

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