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Building brand identity : a strategy for success in a hostile marketplace

Upshaw

Building brand identity : a strategy for success in a hostile marketplace / by Lynn B. Upshaw.. - New York John Wiley & Sons 1995. - xiv,354p. ill. 26cm

Includes index

ISBN: 047104220X

Subjects--Topical Terms:
Brands

Dewey Class. No.: 658.8343 UPS 1995

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