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Essentials of marketing research

Kumar

Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day. - New York John Wiley & Sons 1999. - xvi, 623p. ill. 26cm

Includes index

ISBN: 0471170682

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 KUM 1999

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