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Global marketing management

Kotabe

Global marketing management / Masaaki Kotabe, Kristiaan Helsen. - New York John Wiley & Sons 1998. - xxii, 712p. ill. 26cm

Includes index

ISBN: 0471592889

Subjects--Topical Terms:
Export marketing--Management
International business enterprises--Management

Dewey Class. No.: 658.848 KOT 1998

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