The new direct marketing : how to implement a profit-driven database marketing strategy

The new direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc.; with individual contributions by Rajeev Batra...[et al.]. - 3rd. ed. - New York McGraw Hill 1999. - xx, 713p. ill. 28cm

Includes bibliographical references and index

0070580561


Database management
Database marketing
Direct marketing--Data processing
Direct marketing--Statistical methods
Internet marketing

658.84 NEW 1999