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Principles and practice of marketing

Jobber, David

Principles and practice of marketing / David Jobber. - 2nd ed.. - London McGraw Hill 1998. - xiv, 711p. col. ill. 27cm

Includes index

ISBN: 0077094352

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 JOB 1998

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