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Applications in basic marketing : clippings from the popular business press, 1998-1999 edition

Perreault, William D.

Applications in basic marketing : clippings from the popular business press, 1998-1999 edition / William D. Perreault and E. Jerome McCarthy. - International edition. - Boston Irwin/McGraw Hill 1999. - ix, 176p. ill. 29cm

ISBN: 0075610280

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 PER 1999

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