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Services marketing

Zeithaml, Valarie A.

Services marketing / Valarie A. Zeithaml. - 1st. ed.. - New York McGraw Hill 1996. - xx, 700p ill 24cm

ISBN: 0070782504

Subjects--Topical Terms:
Customer services
Service industries--Marketing

Dewey Class. No.: 658.8 ZEI 1996

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