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The brandmindset

Knapp

The brandmindset / Duane E. Knapp. - New York McGraw Hill 2000. - xxiii, 277p. ill. 23cm

Includes bibliographical references and index

ISBN: 007134795X

Subjects--Topical Terms:
Brand name products
Brand name products--Marketing
Product management

Dewey Class. No.: 658.827 KNA 2000

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