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Marketing

Marketing / Eric N. Berkowitz...[et al.]. - 5th ed.. - Boston Irwin/McGraw Hill 1997. - xxxii, 736p. ill. (some col.) 28cm - The Irwin series in marketing .

Includes bibliographical references and index

ISBN: 0256189684

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 MAR 1997

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