The experience economy : work is theatre and every business a stage : goods and services are no longer enough
Pine
The experience economy : work is theatre and every business a stage : goods and services are no longer enough / B. Joseph Pine and James H. Gilmore. - Boston Harvard Business School Press 1999. - xii, 254p. ill. 24cm.
Includes bibliographical references and index
0875848192
Customer services
Diversification in industry
Product management
658.56 PIN 1999
The experience economy : work is theatre and every business a stage : goods and services are no longer enough / B. Joseph Pine and James H. Gilmore. - Boston Harvard Business School Press 1999. - xii, 254p. ill. 24cm.
Includes bibliographical references and index
0875848192
Customer services
Diversification in industry
Product management
658.56 PIN 1999