Strategic brand management : building, measuring, and managing brand equity
Keller
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - London Prentice Hall, Inc. 1998. - xxv, 635p. ill. 24cm
Includes bibliographical references and index
0131201158
Brand name products--Management
658.827 KEL 1998
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - London Prentice Hall, Inc. 1998. - xxv, 635p. ill. 24cm
Includes bibliographical references and index
0131201158
Brand name products--Management
658.827 KEL 1998