Marketing management : analysis, planning, implementation, and control
Kotler
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - Millennium ed.. - New Jersey Prentice-Hall, Inc. 2000. - xxxii, 131p. col. ill. 26cm - The Prentice-Hall international series in marketing .
Includes indexes
Includes bibliographical references
0130122173
Marketing--Management
658.8 KOT 2000
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - Millennium ed.. - New Jersey Prentice-Hall, Inc. 2000. - xxxii, 131p. col. ill. 26cm - The Prentice-Hall international series in marketing .
Includes indexes
Includes bibliographical references
0130122173
Marketing--Management
658.8 KOT 2000