Cases in strategic marketing management : an integrated approach

McDonald, William J.

Cases in strategic marketing management : an integrated approach / William J. McDonald. - New Jersey Prentice Hall 1998. - viii, 352p. ill. 23cm

Includes bibliographical references and index

0023794240


Marketing--Decision making--Case studies
Marketing--Decision making--Computer programs
Marketing--Management--Case studies
Marketing--Management--Computer programs

658.8 MCD 1998