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Marketing

Lamb, Charles W

Marketing / Charles W. Lamb, Joseph H. Hair, and, Carl McDaniel. - 5th ed.. - Australia South-Western College Pub. 2000. - xvi, 773p col. ill 28cm

Includes bibliographical references and indexes

ISBN: 0324006381

Subjects--Topical Terms:
Marketing
Marketing--Management

Dewey Class. No.: 658.8 LAM 1999

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