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International marketing : a global perspective

Muhlbacher

International marketing : a global perspective / Hans Muhlbacher, Lee Dahringer, Helmuth Leihs. - 2nd ed.. - London International Thomson Business Press 1999. - xx, 983p. ill. 27cm

Includes index

ISBN: 1861524560

Subjects--Topical Terms:
Export marketing--Management

Dewey Class. No.: 658.848 MUH 1999

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