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The marketing research process

Crimp

The marketing research process / Margaret Crimp and Len Tiu Wright. - 4th ed.. - London Prentice Hall 1995. - xix, 378p. ill. 24cm

Includes bibliographical references and index

ISBN: 0132028395

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 CRI 1995

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