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Market-based management : strategies for growing customer value and profitability

Best

Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 2nd ed.. - Upper Saddle River, New Jersey Prentice Hall 2000. - xxi, 385p. ill. 23cm

Includes bibliographical references and index

ISBN: 0130145467

Subjects--Topical Terms:
Marketing--Management

Dewey Class. No.: 658.8 BES 2000

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