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Customer relationship management : a strategic imperative in the world of e-business

Customer relationship management : a strategic imperative in the world of e-business / editor and contributor Stanley A. Brown. - Toronto John Wiley & Sons 2000. - xxviii, 345p. ill. 24cm

ISBN: 0471644099

Subjects--Topical Terms:
Customer relations--Management

Dewey Class. No.: 658.812 CUS 2000

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