Marketing & accounting [video cassette] : an analysis of poor UK management.
Marketing & accounting [video cassette] : an analysis of poor UK management.
- London TV Choice Productions 1994.
- 1 video cassette 17 min.) sd., col. 1/2 in.
VHS PAL
Summary: Professor Malcolm McDonald highlights the "accounting mentality" of many British managers, which he thinks has a dire effect on British business. One example is the UK motorcycle industry which saw profit margins as the key to success. In fact
Managerial accounting
Marketing--Management
Marketing--Planning
658.802 MAR 1994
VHS PAL
Summary: Professor Malcolm McDonald highlights the "accounting mentality" of many British managers, which he thinks has a dire effect on British business. One example is the UK motorcycle industry which saw profit margins as the key to success. In fact
Managerial accounting
Marketing--Management
Marketing--Planning
658.802 MAR 1994