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Marketing leadership in hospitality : foundations and practices

Lewis, 1930-

Marketing leadership in hospitality : foundations and practices / Robert C. Lewis, Richard E. Chambers. - 3rd ed.. - New York John Wiley and Sons 2000. - xxi, 923p. ill. 24cm

Includes index

ISBN: 0471332704

Subjects--Topical Terms:
Hospitality industry--Marketing

Dewey Class. No.: 674.940688 LEW 2000

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