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The marketing research process

Wright

The marketing research process / Len Tiu Wright and Margaret Crimp. - 5th ed.. - Essex Person Education 2000. - xxv, 469p. ill. 25cm

Includes index p.463 - 469

ISBN: 0130117536

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 WRI 2000

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