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Strategic marketing for nonprofit organizations

Andreasen 1934-

Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler. - 6th ed.. - Upper Saddle River Pearson Education 2003. - vii, 536p. ill. 24cm

ISBN: 013041977X

Subjects--Topical Terms:
Nonprofit organizations--Marketing

Dewey Class. No.: 658.8 AND 2003

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