Normal view MARC view ISBD view

Basic marketing : a global-managerial approach

Perreault

Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy. - 15th ed.. - Boston McGraw-Hill Irwin 2005. - xli, 793p. col., ill. 28cm + 1 CD-ROM (4 3/4 in.)

Includes index p.I1 - I32

ISBN: 007111176X

Subjects--Topical Terms:
Marketing--Management

Dewey Class. No.: 658.8 PER 2005

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)