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Contemporary markrting

Boone

Contemporary markrting / Louis E. Boone and David L. Kurtz. - 12th ed.. - Ohio Thomson South-Western 2006. - Ivi, 656p. ill., col. 29cm + 4 CD-ROM (4 3/4in.)

ISBN: 0324236735

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 BOO 2006

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