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Marketing research : an international approach

Schmidt

Marketing research : an international approach / Marcus J. Smidt, Svend Hollensen. - Harlow Pearson Education Limited 2006. - x, 597p. ill. 25cm

Includes index

ISBN: 0273646354

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 SCH 2006

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