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Principles of services marketing

Palmer

Principles of services marketing / Adrian Palmer. - 4th ed.. - London McGraw-Hill 2005. - xi, 575p. ill. 25cm

Includes index p.553 - 575

ISBN: 0077107942

Subjects--Topical Terms:
Marketing
Service industries--Marketing

Dewey Class. No.: 658.502 PAL 2005

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