Services marketing : people, technology, strategy
Lovelock, Christopher H.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 6th ed.. - Harlow FT Prentice Hall 2006. - xx, 648p. ill. 29cm
Includes bibliographical references and index
0131875523
Marketing--Management
Professions--Marketing
658.8 LOV 2007
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 6th ed.. - Harlow FT Prentice Hall 2006. - xx, 648p. ill. 29cm
Includes bibliographical references and index
0131875523
Marketing--Management
Professions--Marketing
658.8 LOV 2007