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Business to business market research : understanding and measuring business markets

McNeil

Business to business market research : understanding and measuring business markets / Ruth McNeil. - London Kogan Page Limited 2006. - x, 310p. ill. 24cm

Includes bibliography and index

ISBN: 0749447702

Subjects--Topical Terms:
Industrial marketing--Research

Dewey Class. No.: 658.8 MCN 2006

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