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The AMA guide to the globe : managing the international marketing research process

Edmunds

The AMA guide to the globe : managing the international marketing research process / Holly B. Edmunds. - Mason Thomson Texere 2006. - 314p. 24cm

Includes index p.309 - 314

ISBN: 0324313314

Subjects--Topical Terms:
Marketing research
Research--Management

Dewey Class. No.: 658.83 EDM 2006

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