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Power brand : measuring, making and managing brand success

Riesenbeck

Power brand : measuring, making and managing brand success / Hajo Riesenbeck and Jesko Perry. - Weinheim Wiley-VCH Verlag GmbH & Co. 2007. - xii, 274p. ill.(some col.) 24cm

Includes bibliography p.267 - 269

ISBN: 978352750820

Subjects--Topical Terms:
Brand name products

Dewey Class. No.: 658.827 RIE 2007

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